Top ideas to write for your small business
In today’s digital world, buyers are overwhelmed with content wherever they go. From news, ads, product placement, infographics to newsletter. This is because visual content is catchy. Many SMEs we have worked with asked the same question over and over again. “What should we write about in order to capture our clients attention.” In this article, we gather some ideas on what to post for your business digital platforms. Be reminded that planning plays an important role in having a successful content for your audience.
Top ideas to post for your business digital platforms
1. Who are you and what is your business about? Introduce your business concept and the people behind it. Describing your business in detail will help your audience to get a good understanding of what your can offer them.
Top Tip: Make some additional post about the people behind the scene and the work interaction you are building along the way.
2. Create video demonstration of your product or services. Explain how your product or service have help others. This will resonate to your target audience experiencing the same problems and thus create awareness.
3. Write and published interviews from your happy clients. This is a great way to showcase your business on what others find relevant and useful in relation to product or services you are offering.
4. Showcase your working environment & the office vibe. Write about a typical day at work. There are plenty to for some post revolving around this topic. Write about small or major win for your team. Show how the process works including team with clients. Sharing lighter moments of your average day at work shows the human side of your business
5. Write about a question customers often ask you. Much like this post, answering a question that your customers ask can be a topic for itself. There could be plenty and different questions that are valuable to your audience and their needs.
6. Publish pictures of your working environment. Show how the work and processes you and your team are doing behind the scene.
7. Write about research findings related to your industry Research-based articles are winning strategy to build up a rich content for your platforms.
8. Look for relevant video materials to add into your post. This is an easy content idea and can be put together in no time. Simply find interesting video and share it with your audience.
Top Tip: You will know if your content is relevant by checking the data behind your post.
9. Highlight subscription benefits to your own newsletter . E-mail marketing is an integral part of today’s communication strategy. It is only natural to include in-depth articles on what your readers will get in return if they subscribe.
Top Tip: Link your website homepage placing your subscription button in a visible area. Make sure the process is smooth and adapted to all device.
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How to create a content marketing strategy for your business.
Content marketing is a powerful tool for companies that want to grow their businesses, but it can be difficult to know where to start. The first step is knowing what kind of content you need. It’s important to have a comprehensive understanding of your target audience and what they’re looking for in order to create content that will resonate with them.
Here are some tips that will help you get started:
1. Research your audience:
Read reviews and ratings on social media sites like Facebook, Twitter, and Yelp; use Google Analytics or similar tools to track customer behavior; talk with current customers about what they want from your brand; read industry blogs and magazines.
2. Create personas for each group you’ve identified in your research:
Personas are fictional characters created based on real data about the people who buy from your company.
3. Use those personas when writing content:
Write copy specifically for each persona so it sounds natural and authentic.
4. Identify topics relevant to each persona and write blog posts or articles based on those topics.
Additional tip: If you’re looking to generate more leads and grow your business, there’s no better tool than content marketing. If you want your brand to be more relevant, make sure you have more things to offer than what you are selling.
Make people feel something
You want people to care about your brand, right? Then make sure you have something worth caring about. Provide useful information that helps people solve their problems and makes them feel empowered. When they find themselves in need of your product or service, they’ll be more likely to turn to you as a resource—and share what they learned about you with their friends!
Make it visual
When people are scrolling through their newsfeeds on Facebook or Instagram, they’re not going to stop and read every single word of every post that comes across their screen—so make sure yours stands out by using visuals! Images are especially important for posts that include long text because they can help break up the text into bite-sized pieces so readers can digest it easier (and remember it better).
An In-Depth Exploration of Pricing Strategies for Small and Medium-sized Enterprises (SMEs)
Introduction
In the intricate world of marketing, pricing is an element that holds immense significance. It is the monetary value attached to a product or service, a value that encapsulates not just production costs but also ancillary services, desired profits, and often, the perceived quality of the offering. For small and medium-sized enterprises (SMEs), understanding and implementing effective pricing strategies can be the difference between thriving in a competitive market or struggling to stay afloat. This comprehensive guide aims to shed light on various pricing strategies tailored to SMEs, providing insights into when and how to apply them to achieve business objectives.
The Fundamental Role of Pricing Strategies
Before we dive into the intricacies of pricing strategies, it’s essential to grasp their underlying purpose. Pricing strategies serve as invaluable tools for businesses to navigate diverse market scenarios. In the ever-evolving landscape of commerce, SMEs must adapt their pricing strategies to achieve specific goals. Let’s explore some key pricing strategies that can be employed to address various business objectives:
1. Competition Pricing
Competition pricing is a dynamic strategy employed by SMEs to differentiate themselves from their rivals. By tweaking prices upward or downward, businesses aim to achieve specific outcomes. It’s a strategy that keeps businesses agile in the face of market competition, allowing them to respond effectively to changing dynamics.
2. Skimming Pricing
Skimming pricing involves setting an initial high price for a product, often seen in the electronics and tech industry. Over time, the price gradually decreases, aligning with planned product releases. This approach allows for a staggered introduction of the product to different market segments, catering to early adopters and cost-conscious consumers alike.
3. Penetration Pricing
In contrast to skimming, penetration pricing begins with a low initial price to penetrate an existing market. This strategy is particularly useful for gaining a foothold in a competitive landscape, with the possibility of raising prices once market share and sales volumes increase.
4. Product Line Pricing
Product line pricing is tailored to the unique features of each product within a range. For instance, a smartphone’s price may vary based on the inclusion of features like a 4k camera. This strategy allows SMEs to cater to diverse customer preferences and budgets.
5. Psychological Pricing
Psychological pricing is a common sight in retail settings, where prices are adjusted to create the perception of a lower cost. For example, pricing a product at €99 instead of €100 can make it appear more affordable to consumers, influencing their purchasing decisions.
6. Cost Plus Pricing
Cost plus pricing entails adding a predetermined profit margin to the production costs to determine the final price. It provides transparency and stability in pricing while ensuring profitability.
7. Optional Pricing
Optional pricing involves bundling a product with additional items or services to enhance its appeal. For instance, offering a smartphone with extra internet data or a washing machine with an extended 10-year warranty can entice customers and boost sales.
8. Premium Pricing
Premium pricing sets a higher price point to position a product as exclusive and of superior quality. This strategy is often employed by premium brand stores and manufacturers of designer cars, creating an aura of luxury and desirability.
9. Bundle Pricing
Bundle pricing is a strategic approach where multiple products are sold together as a package, rather than individually. This approach can increase sales volumes and customer satisfaction by offering a better overall value.
Factors Influencing International Pricing Strategies
When it comes to setting prices on the global stage, SMEs face additional complexities. Factors influencing international pricing strategies can be categorized into two broad groups: Internal Factors and External Factors.
Internal Factors
Fixed and Variable Costs: Understanding the cost structure is paramount. SMEs must meticulously evaluate their fixed and variable costs to establish a pricing strategy that ensures profitability.
Market Segmentation, Targeting, and Positioning Decisions: Effective market segmentation, precise targeting, and a well-defined positioning strategy are essential for aligning pricing with customer expectations and market dynamics.
Company Objectives and Strategies: The pricing strategy must align with the broader objectives and strategies of the SME. Whether it’s rapid market expansion or long-term profitability, pricing decisions should support these goals.
While SMEs have control over these internal factors, it’s important to note that making significant changes might entail substantial costs and time, which can impact overall profitability.
External Factors
Industry Fields: The industry in which an SME operates can greatly influence pricing decisions. Understanding industry-specific dynamics is crucial for setting competitive prices.
Industry and Legal Constraints: SMEs must navigate industry-specific regulations and legal constraints that can affect pricing decisions and market entry strategies.
Competitors: A thorough analysis of competitors and their pricing strategies is vital. SMEs should stay attuned to competitive moves to adjust their pricing strategies accordingly.
Target Market Behavior and Willingness to Pay: Understanding the behavior and preferences of the target market is essential. SMEs must gauge the willingness of customers to pay a certain price for their offerings.
Conclusion
Price, as a fundamental element of the Marketing Mix, is a vast and multifaceted concept. For SMEs venturing into new markets or looking to consolidate their position in existing ones, comprehending the factors that can influence pricing decisions is paramount. A well-thought-out pricing strategy can mitigate challenges associated with pricing and complement other elements of the Marketing Mix. By mastering the art of pricing, SMEs can enhance their competitiveness, expand their market reach, and pave the way for sustained growth and success in the dynamic business landscape.